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Privacy and tracking on shared and embedded videos

Learn what viewer tracking records, how to turn it off for a share link or embed, and how it differs from Supercut's own analytics and marketing tools.

Written by Maarten Ackermans

Supercut can collect viewer activity for shared videos so video owners can understand engagement. Supercut may also use separate analytics and marketing tools to understand how Supercut itself is used.


What viewer tracking records

Viewer tracking helps the video owner understand activity on a shared or embedded video. Depending on the video and workspace settings, this can include:

  • when a viewer opens the video

  • when a viewer starts watching

  • how a viewer engages with playback

Viewer tracking behaves differently depending on how the video is viewed:

  • Viewer tracking is on by default for shared videos.

  • Viewer tracking does not apply when the creator views their own video.

  • For embedded videos, viewer tracking starts after the viewer starts playback.


Turn off viewer tracking

If you do not want viewer tracking for a share link or embed, add ?notrack to the video URL.

For example:

https://supercut.ai/share/workspace/video-id?notrack

If the URL already has a question mark, use &notrack instead.

For example:

https://supercut.ai/share/workspace/video-id?embed=sidebar&notrack

?notrack turns off viewer tracking for that URL. It does not remove every script tag from the page.


Supercut's own analytics

Separately from viewer tracking, Supercut may load analytics or marketing tools such as Amplitude, Google Ads, or LinkedIn.

  • These tools are used by Supercut to understand product usage, run experiments, and measure marketing.

  • They are not the viewer analytics shown to the video owner.

  • They follow Supercut's cookie-consent controls.

  • If a viewer has not accepted cookies on Supercut, these tools are configured not to track where applicable.


Why you may still see analytics scripts

Even with ?notrack, you may still see scripts such as Amplitude, Google Ads, or LinkedIn in the page source or network panel.

That is expected. ?notrack disables viewer tracking. It does not remove every Supercut analytics or marketing script from the page HTML.


Embeds and consent

Supercut does not show its cookie banner inside embedded players.

If you embed a Supercut video on your own site, you are responsible for deciding what consent or notice is needed before loading or playing the embed.

If you want to load an embed before your own consent step, add ?notrack to the embed URL.


Still need help?

If you need help deciding which URL to use, contact us at [email protected].

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